The New Real at Designmonat Graz

The New Real explored how artificial intelligence is changing the way images feel, communicate and shape our idea of authenticity.

Presented at Designmonat Graz, the project looked beyond technical novelty. The focus was emotional perception and the growing space between the believable, the artificial and the imagined.

AI-generated aesthetics are becoming part of visual culture. The designer’s role is to give those images direction, context and meaning.

For Tanya Rey Studio, the project reinforced a key position: technology expands the creative field, while human intention decides what the work communicates.

This article will grow into a fuller record with selected visuals and notes from the event.