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Tanya Rey
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Product Designer, Creative Director & AI Strategist
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Profile
Join date: Nov 14, 2024
About
Tanya Rey is a product designer, creative director and AI strategist based in Switzerland. With a background in Industrial Design from FADU Buenos Aires and an MA in Product Design from ZHdK Zürich, her work moves between physical products, visual worlds, emerging technologies and creative systems.
Through Tanya Rey Studio, she works with companies and creative teams exploring new ways to design, communicate and develop ideas. Her approach, Hybrid Thinking, brings together human intuition, traditional design processes, physical experimentation and AI.
Her work focuses on one central question: how do we use new technologies to expand creative thinking while keeping a strong human perspective?
Posts (3)
Aug 25, 2026 ∙ 2 min
AI Tools for Design: From Idea to Impact
A hands-on workshop during Zurich Design Weeks with the Swiss Design Association, on where AI tools belong inside a design process and where they do not.
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Aug 25, 2026 ∙ 3 min
Hybrid Thinking at Service Design Drinks Zurich
Notes from my talk at Service Design Drinks Zurich on access, direction and meaning, and why human judgment stays at the centre of an AI-assisted design process.
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Jan 25, 2026 ∙ 1 min
The New Real at Designmonat Graz
Exploring AI-generated aesthetics, emotional perception and authenticity through The New Real at Designmonat Graz.
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