top of page
nonkonformer_Abstract_geometric_shapes_in_different_colors_and__6e9a2f09-15d9-48e5-9d5c-8e
AI-generated artwork inspired by natural forms, representing the fusion of technology and organic design at Tanya Rey Studio.
Tanya Rey in her studio surrounded by design tools and prototypes, highlighting the hands-on, human-centered nature of her cr

Hi, I am Tanya Rey :)

With Argentine roots and a home base in Switzerland, I work at the intersection of design, technology, and nature.


As a product designer and art director with 20 years of experience, I explore how imagination can guide innovation using AI not as the author, but as a tool for crafting designs that feel emotional, personal, and alive. My journey into AI didn’t begin with software it began with intuition. I was searching for new ways to bring ideas to life quickly and fluidly, without sacrificing the human touch. Today, AI is a part of my process, but imagination always leads.

My work blends material innovation, digital aesthetics, and organic forms to create projects that speak from 3D-printed objects and AI-generated visuals to immersive scenographies and poetic storytelling. I’ve collaborated with brands like SBB, Plant the Future, Miller Zell, and UNICEF, merging high-tech tools with hands-on craftsmanship to shape experiences that feel both futuristic and deeply human.

As an educator, I’ve shared this vision with institutions like ZHDK, the AA School, and ESDM, as well as with creative teams and companies across Europe and Latin America. I now develop immersive workshops and AI consulting sessions to help others explore this space where technology enhances, not replaces, creativity.

Because in the end, design isn’t just about form or function.
It’s about emotion, intuition, and finding new ways to speak through the things we make.

EDUCATION

  • ZHdK Zürcher Hochschule der Künste – Master of Arts in Design, MA Product Design (2019–2020)

  • Project "Verdant" was nominated for the "Master Förderpreis 2020" and was featured in Dezeen.​

  • UBA, FADU - University of Buenos Aires – Industrial Design (2004–2011)


PRESS

Nativas
Swiss Economic Forum + Unicef
Dezeen
ZHDK
XVI Tallinn Design Festival
Studio Mercado
Zarkongroup

EXHIBITIONS & SHOWS

  • The New Real | ​Designmonat Graz statt |  2025

  • Nokonformer Chair | Fusing AI and Reality, Museum für Gestaltung Zürich | 2023

  • UNICEF Design Initiative |  Swiss Economic Forum | 2022


TALKS

  • GenAI Zürich 2025 – The Future of AI & Design | Zürich, CH

  • Dockyard Ventures GmbH – Future Summit 2024 | Liechtenstein

  • Juno House Club 2024 – AI & Women | Barcelona, ES

  • ESD Madrid 2024 – The Transition from Idea to Form | Madrid, ES

  • What’s Next? Future 2030 – The Salon | Zürich, CH

  • AA School 2023 – The New Materiality | London, UK


WORKSHOPS

  • ZHdK 2024 – Gen AI Workshop | Zürich, CH

  • ZHdK 2024 – Bits and Atoms | Zürich, CH

  • Nonkonformer 2024 – The Power of AI in Design | Zürich, CH

  • Nonkonformer 2023 – The Power of AI in Design | Zürich, CH

  • Lakritza GmbH 2023 _ The New Creative, AI | Zürich, CH

  • Institut auf dem Rosenberg _ Digital Manufacturing & Biophilia _ with Yasai | St. Gallen, CH

From here, the real connection begins :)

bottom of page