Tanya Rey is an industrial designer and creative director based in Zürich, working across product design, AI visual direction, and future-oriented storytelling.
From Patagonia to Switzerland, her practice has developed between cultures, disciplines, and ways of making. Her focus remains clear: making ideas feel real before they exist.
She works with brands, cultural institutions, and innovation teams looking for more than execution. They need a clear vision, a strong visual language, and a path from concept to reality.
Her teaching and speaking practice includes ZHdK, AA School London, ESD Madrid, and creative institutions across Europe.
Teaching sharpens thinking. Thinking sharpens the work.
SELECTED EXHIBITIONS
The New Real | Designmonat Graz | Graz, AT | 2025
Open Gallery | Buenos Aires, AR | 2025
CH.AI.R. – Fusing AI and Reality | Museum für Gestaltung | Zürich, CH | 2023
UNICEF Design Initiative | Swiss Economic Forum | Interlaken, CH | 2022
SELECTED TALKS
Time Is Running | Leading Swiss Agencies at Farner | Zürich, CH | 2026
CreativeMornings Zürich | Museum für Gestaltung | Zürich, CH | 2026
Matchmaking Event | Pro Helvetia | Switzerland | 2025
AI and Kids | Social Leaders & Kids at Lake | Zürich, CH | 2025
AI for Creative Practices | Swiss Voices of Innovation | 2025
AI as a Creative Mirror | GenAI Zürich | Zürich, CH | 2025
Future Summit | Dockyard Ventures | Liechtenstein | 2024
AI & Women | Juno House | Barcelona, ES | 2024
The Transition from Idea to Form | ESD Madrid | Madrid, ES | 2024
What's Next? Future 2030 | The Salon | Zürich, CH | 2024
The New Materiality | AA School London | London, UK | 2023
SELECTED TEACHING
Zürcher Hochschule der Künste (ZHdK) | Zürich, CH
Architectural Association School of Architecture (AA School) | London, UK
ESD Madrid | Madrid, ES
Institut auf dem Rosenberg | St. Gallen, CH
Swiss Design Association | Lausanne, CH
Juno House | Barcelona, ES
Studio Lyma | Switzerland
Nonkonformer | Zürich, CH
Lakritza GmbH | Zürich, CH
SELECTED PRESS
Dezeen
Swiss Economic Forum × UNICEF
Zürcher Hochschule der Künste (ZHdK)
XVI Tallinn Design Festival
Nativas
Studio Mercado
SELECTED CLIENTS & COLLABORATIONS
UNICEF
Swiss Economic Forum
Museum für Gestaltung Zürich
Pro Helvetia
Swiss Design Association
Zürcher Hochschule der Künste (ZHdK)
Leading Swiss Agencies
GenAI Zürich
Vyoma Space
Nonkonformer
