ABOUT
I grew up in Patagonia, surrounded by landscapes that shaped how I understand design: through materials, environments and the systems we live within.
I am an industrial designer and creative director. My work moves between product design, visual culture, emerging technology and material research. I started with objects, sketches, prototypes and production. Over time, images, film and AI became part of the same process, expanding how I explore and develop ideas.
Today, I combine physical and digital tools to create future products, visual worlds and creative systems.
I am interested in what happens when human intuition meets machine capability, nature meets technology, and material reality meets digital possibility.
This way of working became Hybrid Thinking™.
Tanya Rey Studio brings these connections together through design, consulting, workshops and research.
Who I work with
Design and architecture studios in Switzerland and across Europe.
In-house creative and brand teams.
Cultural institutions, museums and schools.
Organisations working on something that matters.
Selected: Swiss Design Association · AA School London · Leading Swiss Agencies (LSA) · ZHdK · Museum für Gestaltung Zürich · Pro Helvetia · ESD Madrid · GenAI Zürich · Creative Mornings · SDD
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My practice has been exhibited, presented and taught across museums, design festivals, schools and innovation forums in Switzerland and internationally. These selected engagements reflect an evolving approach at the intersection of design, AI and emerging creative processes.
SELECTED EXHIBITIONS
Designmonat Graz · The New Real · Graz, AT · 2025
Open Gallery · Buenos Aires, AR · 2025
Museum für Gestaltung Zürich · CH.AI.R.: Fusing AI and Reality · Zürich, CH · 2023
Swiss Economic Forum × UNICEF · UNICEF Design Initiative · Interlaken, CH · 2022
TALKS
Leading Swiss Agencies at Farner · Time Is Running · Zürich, CH · 2026
Museum für Gestaltung Zürich · CreativeMornings Zürich · Zürich, CH · 2026
Pro Helvetia · Matchmaking Event · Switzerland · 2025
Social Leaders & Kids at Lake · AI and Kids · Zürich, CH · 2025
Swiss Voices of Innovation · AI for Creative Practices · 2025
GenAI Zürich · AI as a Creative Mirror · Zürich, CH · 2025
Dockyard Ventures · Future Summit · Liechtenstein · 2024
Juno House · AI & Women · Barcelona, ES · 2024
ESD Madrid · The Transition from Idea to Form · Madrid, ES · 2024
The Salon · What’s Next? Future 2030 · Zürich, CH · 2024
AA School · The New Materiality · London, UK · 2023
TEACHING & WORKSHOPS
Zürcher Hochschule der Künste (ZHdK) · Zürich, CH
Architectural Association School of Architecture (AA School) · London, UK
ESD Madrid · Madrid, ES
Institut auf dem Rosenberg · St. Gallen, CH
Swiss Design Association · Lausanne, CH
Juno House · Barcelona, ES
Studio Lyma · Switzerland
Nonkonformer · Zürich, CH
Lakritza GmbH · Zürich, CH
PRESS & FEATURES
Dezeen
Swiss Economic Forum × UNICEF
Zürcher Hochschule der Künste (ZHdK)
XVI Tallinn Design Festival
Nativas
Studio Mercado
SELECTED CLIENTS & COLLABORATORS
UNICEF
Swiss Economic Forum
Museum für Gestaltung Zürich
Pro Helvetia
Swiss Design Association
Zürcher Hochschule der Künste (ZHdK)
Leading Swiss Agencies
GenAI Zürich
Vyoma Space
Nonkonformer