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Design is a way of reading the world before reshaping it.
I'm a designer and creative director based in Zürich, working between product design, AI visual direction, and future-oriented storytelling. From Patagonia to Switzerland, across three countries and over ten years, the practice has been the same: making ideas feel real before they exist.
We work with brands, cultural institutions, and innovation teams who need more than execution. They need direction. We teach at ZHdK, AA School London, and ESDM Madrid, not as a footnote to the practice, but as part of it. Teaching sharpens thinking. Thinking sharpens the work.
SELECTED EXHIBITIONS
The New Real | Designmonat Graz statt | 2025
Open Gallery | Buenos Aires, Argentina | 2025
CH.AI.R | Fusing AI and Reality, NK, Museum für Gestaltung | 2023
UNICEF Design Initiative | Swiss Economic Forum | 2022
SELECTED TALKS
Creative Mornings Zurich | Museum für Gestaltung | 2026
Matchmaking | Pro Helvetia | 2025
AI with Kids | Social Leaders & Kids at Lake | 2025
AI for Creative Practices | Swiss Voices of Innovation | 2025
GenAI Zürich – The Future of AI & Design | Zürich, CH | 2025
Dockyard Ventures GmbH – Future Summit | Liechtenstein | 2024
Juno House Club – AI & Women | Barcelona, ES | 2024
ESD Madrid – The Transition from Idea to Form | Madrid, ES | 2024
What’s Next? Future 2030 – The Salon | Zürich, CH | 2024
AA School – The New Materiality | London, UK | 2023
SELECTED WORKSHOPS
ZHdK – Gen AI Workshop | Zürich, CH | 2024
ZHdK – Bits and Atoms | Zürich, CH | 2024
Nonkonformer – The Power of AI in Design | Zürich, CH | 2024
Nonkonformer – The Power of AI in Design | Zürich, CH | 2023
Lakritza GmbH - The New Creative, AI | Zürich, CH | 2023
Institut auf dem Rosenberg - Digital Manufacturing & Biophilia - with Yasai | St. Gallen, CH | 2022
EDUCATION
ZHdK, Zürcher Hochschule der Künste
Master of Arts in Design, MA Product Design (2019–2020)
UBA, FADU - University of Buenos Aires
Industrial Design (2004–2011)
PRESS
Nativas
Swiss Economic Forum + Unicef
Dezeen
ZHDK
XVI Tallinn Design Festival
Studio Mercado
Zarkongroup
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