Hi, I am Tanya Rey :)

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With Argentine roots and a home base in Switzerland, I work at the intersection of design, technology, and nature.

As a product designer and art director with 20 years of experience, I explore how imagination can guide innovation using AI not as the author, but as a tool for crafting designs that feel emotional, personal, and alive. My journey into AI didn’t begin with software it began with intuition. I was searching for new ways to bring ideas to life quickly and fluidly, without sacrificing the human touch. Today, AI is a part of my process, but imagination always leads.

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My work blends material innovation, digital aesthetics, and organic forms to create projects that speak from 3D-printed objects and AI-generated visuals to immersive scenographies and poetic storytelling. I’ve collaborated with brands like SBB, Plant the Future, Miller Zell, and UNICEF, merging high-tech tools with hands-on craftsmanship to shape experiences that feel both futuristic and deeply human.

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As an educator, I’ve shared this vision with institutions like ZHDK, the AA School, and ESDM, as well as with creative teams and companies across Europe and Latin America. I now develop immersive workshops and AI consulting sessions to help others explore this space where technology enhances, not replaces, creativity.

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Because in the end, design isn’t just about form or function.
It’s about emotion, intuition, and finding new ways to speak through the things we make.