Contemporary Flowers is an ongoing generative series exploring floral form through AI image direction. The project does not attempt to reproduce nature, it uses AI as a lens to examine the underlying logic of organic structures: pattern, repetition, symmetry, colour relationships, and the tension between growth and geometry.

Each image in the series is the result of a deliberate visual direction process, not a single prompt, but an iterative sequence of decisions about composition, palette, texture, and form. The AI generates possibilities; the designer selects, refines, and decides what carries meaning.

AI Art Direction, Generative Series, 2023 to 2024