CH.AI.R, Zurich Design Week

CH.AI.R is a project that explores the meeting point between artificial intelligence and traditional craftsmanship in furniture design. Using generative algorithms as a creative partner rather than a replacement, the project produces chair designs that are both structurally considered and aesthetically alive.

Exhibited at Zurich Design Week and the Museum für Gestaltung, CH.AI.R opened a conversation about authorship, process, and the role of human judgment in AI-assisted making. The work asks: when a machine proposes a form, what does the designer bring?

The answer, in this case, is selection, material understanding, craft knowledge, and the ability to recognise when something is not just beautiful but right.

AI Art Direction, Object Design, 2023